Eat.Sleep.Knit. 2019 Yarnathon
Around the World

The Yarnathon is Eat.Sleep.Knit.’s gamified buyers rewards program. Customers are randomly placed on one of four teams. Each year the theme and mascots change with new rewards, games and exclusives. The camaraderie created on ravelry.com is truly remarkable. The entire campaign requires many deliverables including web elements, ads, print items and merchandise.